Updated June 4, 2023

Subtitle
Ten steps to self-publishing your first book

Synopsis
These ten steps will help you painlessly jump-start your new self-publishing business. Although most of these steps are not difficult to accomplish, I believe that they will help you quickly lay the foundation for a successful first book. I wrote this simply to show how to overcome the most common objections I hear from would-be authors who fear taking that first step.

What You Will Learn
1. You will learn to overcome your fears and objections about self-publishing a book.
2. You will learn how and why you must treat self-publishing as a business.
3. You will learn how and why building a solid business foundation will help you sell many more books.

Introduction
These ten steps will help you painlessly jump-start your new self-publishing business. Although most of these steps are not difficult to accomplish, I believe they will help you quickly lay the foundation for a successful first book.

Step 1. Realize That This Is a Business
Self-publishing is a business, no matter how you look at it. It can be your side business, main business, or hobby. But you still must run it like a business. That means you must learn the basics of management, marketing, sales, public relations, accounting, negotiation, etc.

You should view your book as a product you market and sell. You can also look at your book as part of your business’s marketing plan.

Step 2. Start Your Due-Diligence
You must research what is involved in self-publishing. Here are a few of the first steps to explore:
1. Visit the most significant websites that can sell your books, such as Amazon, Smashwords, and Scribd. Explore each site, learn the process and fees involved, but devote most of your time to Amazon.
2. Read several of the most popular books about self-publishing. Avoid books that promise quick and easy money from self-publishing.
3. Visit the popular self-publishing blogs and YouTube pages.



Step 3. Keep Your Current Job
Don’t be so quick to believe the hype about self-publishing as a way to make fast, easy money. The reality is that 99% of self-publishers don’t make a full-time living from self-publishing.

So, keeping your job will ensure you have a regular paycheck and insurance. A steady job or being self-employed is also imperative to building your resume. Your work and accomplishments will give you more credibility with your readers.

Step 4. Discover Your Niche
The subject matter of your book needs to align with the business and career you are in. In today’s terms, pursuing a tightly defined niche is your best chance of finding an audience. As a self-publisher, this focus is where you will most likely find the most considerable success.

It is much easier to become an expert in a specific market where it is much less crowded with prominent, well-established writers and publishers.

Step 5. Start with an E-book
Publishing an e-book is the most practical and economical way to get started. It is fast and inexpensive. It is the perfect way to dip your toes into the water and see how comfortable it is. Beginning with an e-book allows you to feel out your market.

It also lets you quickly and easily make any changes or corrections before sending your book to print-on-demand printers and distributors like Amazon or Lightning Source.

Step 6. Set-up Your Blog
Once you figure out your niche, start your free WordPress blog immediately. This online presence will help get your creative juices flowing. It will also give you an easily accessible home base to share your expertise.

Step 7. Get Your Spouse/Partner on Board
It is vital to keep your family involved with a decision like this. Keeping your family informed and involved will help keep all of you happy. And your spouse and kids will typically be the best ones to go to for an honest assessment of your work and books.

Step 8. Join Professional Groups