President of X Factor Digital Marketing, Thomas F. La Vecchia, MBA has sold over $100 million and began X Factor Digital Marketing to give business owners access to the best sales/digital marketing talent. In 2012 he developed a 4-Step sales process called “The X Factor Selling System,” which became an Amazon best-selling title. Shortly after La Vecchia’s successful selling system rose in popularity, X Factor Digital Marketing began; offering the best online marketing and sales training talent to its clients. X Factor Digital Marketing specializes in attracting, converting and retaining customers.