Your customers will likely set about searching for information that will help them with their problem or need before looking for companies to provide the necessary product or service.
As a marketer, it’s important to fully appreciate Google’s mission to customers, which is to provide the best search results possible.
Which is why if you set about producing content for the topic at hand and purposefully nurturing inbound links from media sources to that content, Google is likely to recognise you as the best search results for that problem or need.
So this is where a different approach to SEO can make a huge difference.
By strategically setting out to gather leads from people who are on course to have a need for what you can help them with, you can create evergreen sources of qualified traffic which you don’t pay for.
And if you implement this as a strategy what you’ll end up with is your own metaphorical poultry farm of small golden egg laying geese.
This week with Michael Chidzey, live from Wapping, London, UK.