Having a six figure budget and dedicated team large enough to fill your local TGI Fridays is awesome for running ABM campaigns.
But small teams should not be dissuaded if the prize is big enough!
The concept we’ll be examining is that if you’ve got really valuable target accounts... why would you use spray and pray when you can actually spend your money in a much more targeted way?
This also aligns perfectly with the drive to make B2B marcomms more personalised and authentic.
Particularly for small companies where rapid growth is the stated goal, an ABM strategy which is tailored for making the best use of comparatively limited resources is not just smart but borderline GENIUS when you realise the full potential of what you can achieve.

James Rostance:speech_balloon: 3:04 AM
https://www.dropbox.com/s/wrv72qtrxv8k40b/Episode%2078%20-%20Helen%20Brown.m4v?dl=0
https://www.dropbox.com/s/cro36c16sd7c9ob/Episode%2078%20-%20Helen%20Brown.mp3?dl=0
Having a six figure budget and dedicated team large enough to fill your local TGI Fridays is awesome for running ABM campaigns.
But small teams should not be dissuaded if the prize is big enough!
The concept we’ll be examining is that if you’ve got really valuable target accounts... why would you use spray and pray when you can actually spend your money in a much more targeted way?
This also aligns perfectly with the drive to make B2B marcomms more personalised and authentic.
Particularly for small companies where rapid growth is the stated goal, an ABM strategy which is tailored for making the best use of comparatively limited resources is not just smart but borderline GENIUS when you realise the full potential of what you can achieve.
This week LIVE from Newbury, UK with Helen Brown!