Free alcohol, always being the funniest person in the room, invites to glamorous events as well as being the envy of friends for their chosen career path.
Of course, professional comics also enjoy those kind of perks too, but what can B2B marketers learn from a professional comedian?
Well, as it turns out their ability to understand and connect with people on an emotional level is the core skill which we as B2B marketers are all keen to develop further.

The drive to engage with customers as real people with thoughts, feelings and emotions really is where the money’s at.

So without giving the game away, my guest this week - a former professional comedian turned agency owner will be sharing his rather unique take on how to do just that.