THE 414 - B2B Marketing Podcast
Why Misunderstanding Marcomms Is Bad For Business
Leaders in business all say that they support Marketing Communications, or Marcomms, but there's a big problem in that a lot of people don't truly understand exactly what Marcomms is.
Sure, they've got an idea, but that's a long way off having an intricate understanding and appreciation of what it is, why it's important, and how to make sure it's done well.