The 401(k) Marketing Podcast

The 401(k) Marketing Podcast


Latest Episodes

Three Marketing Trends Every Financial Advisor Should Follow (Ep. 18)
June 20, 2022

As an advisor, you may feel limited when it comes to ways that you can market yourself to your ideal client. What if you could change that?  In this episode, Rebecca Hourihan shares with listeners the

How to Write a Successful Marketing Strategy with Rebecca Hourihan and Sasha Cibrian (Ep. 17)
May 19, 2022

When was the last time you took a step back to assess your business? Reviewing your brand, mission, goals and marketing initiatives will help know if you’re on (or off) track.  In this podcast, we’re

How To Improve Your Search Engine Optimization (Ep. 16)
April 25, 2022

Have you ever tried to search for a business or a person but can’t find anything about them? More importantly, are you and your company easily discoverable on Google and search engines? When plan spon

Diversifying Your Marketing Strategy With Mike Kane (Ep. 15)
March 21, 2022

When marketing your business, it’s important to have a diverse strategy so you can reach as many of the right plan sponsors as possible. In this episode, Rebecca Hourihan speaks with retirement plan a

Creating Quality Design for Your 401(k) Business With Missy Schoedel (Ep 14)
February 24, 2022

Good design is more than meets the eye. It impacts the way people feel about your company and its potential long-term success. So, it’s crucial for modern advisors to invest in thoughtful branding tha

6 Marketing Strategies to Be Successful in 2022 Rebecca Hourihan and Sasha Cibrian (Ep 13)
January 28, 2022

In this episode, Sasha Cibrian welcomes back Rebecca Hourihan , the two dive into a discussion on important updates in the advisory industry as well as marketing trends for 2022. They share their ‘big

12. Creating Your Email Marketing Strategy
December 30, 2021

Email marketing is becoming a ‘must-have’ in an advisor’s marketing strategy. It can help you inform and educate clients and prospects… plus stay top of mind, all in a timely manner.  Whether or not y

11. The Art Of Social Media with Sasha Cibrian & Emi Weiss
November 17, 2021

Facebook, Instagram and Tiktok have become a platform for personal and professional use, but LinkedIn has become the primary platform for networking and career development In this episode, Sasha Cibri

10. Marketing Secret Weapons
October 15, 2021

All retirement plan professionals want to stay top of mind for clients and prospective clients. Efficient and strategic marketing is key to making this a reality. In this episode, 401(k) Marketing’s m

Episode 9: How to Develop and Nurture a 401(k) Prospecting List
September 16, 2021

Generating business is a struggle for many new retirement plan advisors.  Where do you start? How do you prospect? How do you market? In this episode, Rebecca Hourihan shares tips and tricks for creat