Are you tapping into the full value that social media can provide your business? As the largest focus group, social media allows brands to get a pulse on how their product or service is doing and what audiences are saying about it. Used by over 25,000+ brands globally to improve engagement, increase customer satisfaction and optimize content strategies, Sprout Social is at the forefront of all things social media and we have an exclusive interview with their Solutions Engineer Collin Johnson! In the latest episode of The 19: Entrepreneur Edition podcast, Collin discusses the most important social data to capture, the power of connecting with audiences across platforms and more in under 20 minutes.
Rochelle Reiter: [00:00:05] This is The 19! In 19 minutes or less, game-changing insights from Orange Label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset.
Rochelle Reiter: [00:00:23] Hello and welcome to The 19: Entrepreneur Edition! I’m Rochelle Reiter, President of Orange Label. In today’s day and age, social media is used for more than just connecting with friends and family. Reports find that at least 25% of individuals use it to discover or learn more about products, services or brands. And 89% of businesses say their company’s success depends on how effectively it can use social data to inform marketing strategy. Ranked as the best social media management platform by Investopedia, Sprout Social helps organizations build connections with their audience through real-time reporting, social listening and more. Here to tell us about how to use social data to enhance your marketing strategy is Sprout’s Social Solutions engineer Collin Johnson. Collin, welcome to The 19th, it’s great to have you here today!
Collin Johnson: [00:01:12] Thank you so much for having me. Excited to talk about social.
Rochelle Reiter: [00:01:20] So, Collin, tell me about your role at Sprout Social.
Collin Johnson: [00:01:23] Sure, so I’m a Solutions Engineer and I exclusively support our agency sales team. My team, the solutions engineering team. We actually sit between sales and product, which means we have the unique opportunity to get a pulse for what the product is capable of doing, what features are coming down the line. And also we get to work with customers every single day. So learning from agencies, learning from brands, seeing how they’re using Sprout Social and using that learning to help other customers achieve that same level of success.
Rochelle Reiter: [00:02:01] Awesome. So what value does Social bring to brands?
Collin Johnson: [00:02:05] Sure. Yeah. Tough to summarize. It’s such, such a comprehensive answer. Really, at Sprout we think realizing the overall power of social starts with looking beyond the traditional marketing function that social is occupied for the last decade or so. Social is valuable as a communications channel, but there’s so much more than just the conversations brands are having with customers. Sprout’s role is that we unlock that potential and intuitive, elegantly designed social media management platform and in addition, we focus on the success of our customers in terms of providing them whatever’s necessary to help grow their business. And that means thought leadership, training, hands on support to help agencies and brands achieve those goals with our help.
Rochelle Reiter: [00:03:03] Awesome. So you talked about beyond Social. What are some of the metrics that are able to be translated from social to general marketing?
Collin Johnson: [00:03:13] Something that we talk to, to brands about every day and really we see social marketers as being on the front lines of social feeds and having the data to understand better than anyone what content is resonating most powerfully with audiences and exactly who makes up those audiences...