Orangetheory Owner Marc Thomas has grown a local fitness brand into a thriving franchise chain with locations across the country. In the latest episode of The 19: Retail, Marc sits down with Orange Label Agency Principal Rochelle to reveal the secret behind his successful marketing strategy.   The 19: Retail – Episode 7 Orange You Glad You Have Omnichannel Marketing? MUSIC intro Recorded Intro: This is The 19. In 19 minutes or less, game-changing insights in Retail from Orange Label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset. Host Intro: It’s true that the landscape looks very different than it did when I started my career – but one factor has remained unchanged – and that constant is the power of omnichannel marketing. Now, we probably didn’t call our marketing tactics “omnichannel” in the 1990s, but, we did promote it, because “omnichannel” is basically just another word for “multi-platform.” Promoting a brand on multiple marketing platforms – television, print, digital, social, radio –it expands reach and establishes lasting brand value. It’s up to response marketers to ensure media is consistent and optimized to drive response on every channel. Host: At Orange Label we are always on the lookout for trendsetters and retail brands that are using omni-channel marketing and so today, we are absolutely thrilled to have Marc Thomas as our guest on The 19. He is the Owner & Area Developer of multiple Orange theory locations, and, if you have yet to hear of Orange theory, it is a national fitness brand that has just skyrocketed in popularity over the last few years. When I first met Marc, his business offices were next door to Orange Label and they were just starting to make a footprint in Orange County, fast-forward a few years, and they now have 930 locations. Plus, we clearly have the same favorite color. Marc, welcome to the 19! We’re so glad you could join us today. M: Thanks for having me. HOST: So Marc,  what is the origin story behind Orangetheory? M: The Orangetheory was started by a woman named Ellen Latham, ah, who in ah has been an exercise physiologist and ah, fitness instructor for decades since the early 80’s.  and ah, she in the late nineties and early 2000’s got involved with palates with one of the top palates instructors in South Florida.  And found that ah, with her ah, clients  that they were not burning fat, they were strong and very competent in their daily lives and but they weren’t burning the fat.  And so she just set out to develop a work out that would essentially lean out and burn fat off their bodies.  So she created what she called the ultimate work out.  It was a combination of cardio training and strength training.  Ah, based on a year or two worth of research.  And ah it immediately took off in a local studio down in South Florida.  Became very popular and people in the area saw results they’d never seen before.  One of her clients was a wife of a franchising specialist and she had seen unprecedented results for herself so she brought her husband in there.  And he met Ellen ah, he brought his partner and the three of them started Orangetheory based on this ultimate workout.  Ah, eventually the name was changed from the Ellen’s ultimate workout to Orangetheory. HOST: Oh okay okay and what’s behind the name Orangetheory? M: Yeah so the name is really based on obviously the color Orange …. Which ah known as the color of energy and the color of life and rejuvenation.  Ahum, so that was ahum, ah, you know where that came from.  And then theory part was based on the science of the workout.  So through Ellen’s research you found that metabolic change happens in people’s bodies when they achieve certain heart rate zones for a certain amount of time.  So the goal of our workout , our 60 minute workout,