Are you a mobile shopper or a desktop shopper? When we posed this seemingly simple question to shoppers, we got some pretty complex answers. In this episode of The 19, we interview everyday people to uncover the truth behind one of the biggest “feuds” in the world of ecommerce.     The 19: Retail Clicks vs. Bricks Pt. 2: Whose Site are You On? Recorded Intro: This is The 19. In 19 minutes or less, game changing insights in retail from Orange label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset. Gina: Hey it’s Gina again, coming at you with the second segment of our Clicks versus Bricks series. This time we’re talking about one of the biggest feuds in the history of online shopping, but arguably one of the bigger points of controversy for digital marketers and for reference I’m putting “feuds” in air quotes, you’ll find out why later. When it comes to online shopping do people prefer mobile or desktop? We took it to the streets to discuss this topic with some online shoppers. Gina: Before we get into it I’m going to share a quick anecdote. If you follow the Orange Label blog, you’re already aware that I personally prefer shopping on a desktop computer. Yes, I actually own a desktop, not a laptop, not a tablet, a desktop. And I love my desktop. So when I read a 2016 ComScore report highlighting the steady decline in desktop usage over the past four years, my heart sank a little. Sure, mobile shopping is convenient, but it can also mean slower load times, clunky UX and don’t even get me started on the tiny screens. OK, so maybe I’m biased but I can’t be the only person in the world who prefers shopping on my desktop to shopping on mobile, right? You may have just sensed a little apprehension in my voice and that’s because everywhere you look, there seems to be a new article on the overwhelming popularity of mobile shopping. In fact, Goldman Sachs estimates worldwide consumer spending via mobile will jump to 626 billion dollars in 2018. So, should we desktop users just throw our hands up and call this one in favor of mobile? Before you read the verdict, let’s hear what the people have to say about it. Quick note, when we refer to desktops we are also including laptops in this category. Also, these interviews took place in a variety of locations which may affect sound quality. To paint a fuller picture we interviewed a diverse group of people that included, a mom in her 30s, an intern in his early 20s, an art student in his early 30s, a musician in his 40s, and a young professional in her mid 20s. We started through etiquette to the wind and started things off with a pretty personal question, what’s the last thing you purchased online? Interview 1: Probably diapers, honestly. Interview 2: I ordered a glass baking dish off to make brownies. Gina: Whether you’re in need of a baking tent for some spur of the moment brownies or diapers for your child online shops are always open when you need them. 24 hours seven days a week. And what else do we carry 24 hours seven days a week? Our phones. I mean, take a look around and count the first five items in front of you. Chances are your phone is right up there with your car keys and your wallet. But how big a role does mobile actually play in online shopping? Interview 1: I shop more often on my phone because I’m on the go more or even if I’m just sitting on a couch like I’m just sitting there and I don’t want t...