In Part Two of our podcast, Jenny Dinnen shares three real-world examples of brands that utilized data insights to reconfigure their strategies and best connect with their audiences. From a financial

Brands are always looking for ways to stay relevant! With 38 years in the data collection industry, MacKenzie Corporation understands how to pivot and incorporate changes to help brands evolve to meet

What comes to mind when you think of sports sponsorships? If its big-name brands and big budgets, youre not alone. With 20 years in the world of sports marketing, Matt Wiech shares how brands of var

Great content marketing delivers value to an audience, independent of the brand that created it. This nugget was shared by Robert Rose, Chief Strategy Advisor of The Content Marketing Institute in our

When searching for influencers for your brand, its easy to get wrapped up in the number of followers they have. Pause and let the follower count drift to the background. Are they producing creative,

Influencer marketing may not be for everybody. By the end of this podcast episode, youll know exactly what influencer marketing is, how brands benefit from it and how to decide whether its a fit for

For nearly a decade, the Sprout Social Index has gathered data on social media marketing to help brands better connect with their audience. The most recent Index interviews 1,000 US consumers and 500

There are some podcasts that leave you so motivated, you find yourself nodding along with them. This is one of them. In this new episode of The 19: Entrepreneur Edition, Olympian Lina Taylor shares th

More content, connections and creative control – a branded podcast can deliver all three of these things, plus the ability to showcase yourself as a brand leader. Whether your podcast is short or long

Marketers are putting first-party data to the forefront of their strategies. The most-recent CMO Survey finds that 75% of marketers plan to increase their emphasis on this type of data in the next two