Leader Generation
Latest Episodes
EP74: How Marketers Can Lean Into AI
Join Tessa Burg and Tom Madrilejos as they share their enthusiasm for AI on this episode of the Leader Generation podcast. Tune in for an interesting discussion about the potential of AI and machine l
EP73: Data-Driven Marketing: Solving Problems With Science
In this episode of the Leader Generation podcast, Tessa Burg talks with Lilith Bat-Leah about the pivotal role of data science in marketing and various industries.They discuss the growing significan
EP72: ChatGPT Strategies & Best Practices In PR
Welcome to another exciting episode of Leader Generation. Chris Harihar joins us for a fascinating discussion about AIespecially ChatGPTand how it's shaking things up in the field of public relation
EP71: How To Drive Business Growth With An AI Council
Ever wondered how top companies maintain the edge in today's rapidly advancing technological landscape? Enter the AI Council.In this episode, Tessa Burg emphasizes how having a well-orchestrated AI
EP70: AI Leadership - How CEOs Steer Digital Transformation
In this episode of Leader Generation, Tessa Burg interviews Jonathan Murray, Mod Op's Chief Strategy Officer. Jonathan shares insights from his extensive background on the role of CEOs in the age of a
EP69: Why Expertise Still Matters In The Era Of AI
In this episode, we dive into the evolving landscape of technology. The discussion centers on the value of expertise and the important role marketers continue to play in an age dominated by artificial
EP68: The Unique Edge Marketers Have Over ChatGPT
As artificial intelligence shapes a swiftly changing landscape, marketers are grappling with uncertainties about their future roles. However, amidst this evolution, today's marketers offer unique valu
EP67: The Impact Of AI On SEO
In this episode, Tessa Burg from Mod Op explores the future impact of generative AI on SEO and how it could potentially decrease unbranded website traffic. With Google's development of Search Generate
Google Performance Max: Maximizing Ad Performance with Google AI
In this episode, we dive deeper into Google Performance Max with returning guest Matz Lukmani. If you're a marketer who isn't seeing the expected results from Performance Max, well cover some tips to
Google Performance Max: Maximizing Ad Performance with Google AI
Are you ready to take your ad performance to the next level? In this episode of the Leader Generation podcast, we explore Google Performance Max and how it can supercharge your advertising efforts usi