Turn Customer Satisfaction Data into Profits, Part 1: Making Customer Satisfaction Measurements Reliable

Measuring customer perception has long been a best practice, however, there's an emerging shift toward using customer satisfaction measurements and practices to increase revenue. In these three podcasts, you will learn how to do customer satisfaction right, what tools to use and how to use customer satisfaction data to improve your bottom line.

Jean Mork Bredeson is President of SERVICE 800 and has played a significant role in proposing, designing, developing and growing special industry service quality benchmarks since 1993.