Rick talks everything Hooters this week in terms of marketing and sports with Hooters’ Senior Director of Marketing, Melissa Fry.

She has over 23 years in the hospitality industry, from management to marketing with proven success in guiding brand messaging and delivering impactful marketing solutions.

Hooters, a long-running partner of both Chase Elliott and Hendrick Motorsports, has officially unveiled the newly designed No. 9 Chevrolet Camaro that will appear three times throughout the 2024 NASCAR Cup Series season.

The brand-new paint scheme, which features a primarily orange and black base design, will make its on-track debut in the second event of the season at Atlanta Motor Speedway on February 25.

NASCAR’s Most Popular Driver will then carry the Hooters colors on the No. 9 Chevrolet Camaro for a second time at Texas Motor Speedway on April 14, before the scheme makes one final appearance at Richmond Raceway on August 11.

The company, which has developed a pedigree in the NASCAR Cup Series over the last three decades, is widely known for its stint as primary sponsor of the late Alan Kulwicki from 1991 to 1993.

Hooters has been involved with many different sports over the years. From golf to NASCAR and everything in between. The Hooters brand is about empowering women and part of that is their annual Hooters calendar.

Give a Hoot Background 

During this year’s annual October Give a Hoot campaign, Hooters raised $786,000 in the fight against breast cancer. The funds were presented to the V Foundation for Cancer Research during last night’s 2023 Men’s Jimmy V Basketball Classic held at Madison Square Garden. 

Since the program began in 2002, Hooters has raised a cumulative $9.4 million towards breast cancer research, reinforcing the cause as a priority for a company whose workforce is roughly 70% women, most of which are made up by the iconic Hooters Girls whose numbers have reached nearly 10,000 worldwide.

Consumers can still support the cause with calendars available for the holidays. For every 2024 Hooters Calendar purchased, Hooters donates $1 toward the Give A Hoot fundraising effort.

Enjoy this interview with Melissa and learning about Hooters.