Lisa Nigon, founder of Truckee Flannel Company, shares her journey from the Midwest to Tahoe, her passion for outdoor activities, and the balance between her marketing business and Truckee Flannel Company. Lisa’s entrepreneurial spirit and dedication to connecting people with the outdoors shine through in her story. We discuss their focus on sustainability, community engagement, and giving back. Truckee Flannel Co contributes to programs like 1% for the Planet and encourages shoppers to Round-Up for Outside so we can protect and enjoy the natural places we love so much.

Check out their stuff online at: https://truckeeflannelcompany.com/ and follow along on social: https://www.instagram.com/truckeeflannelco/

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