TapHunter Podcast, Episode 7: John Holl, editor of All About Beer Magazine - he travels the world to drink beer & gets paid for it!

In this very special episode of The Business of Beer with Andy “The Beerman†Coppock, John Holl from All About Beer Magazine joins us to discuss the “Twitterfication†of journalism, classic beers he keeps in his fridge, non-traditional beer ingredients, what he calls the pinnacle of brewing, and much more.

Show Notes:

• 
  
• John's writing history and his favorite beer writers
  
• The story of his first beer and 21st birthday at a brewpub
  
• The classic beers in John’s fridge
  
• His opinion on Sessions and Lagers
  
• The rise of craft beer due to education, locality, and the digital world
  
• Details about All About Beer Magazine, the all-inclusive beer publication he is the editor for
  
• His opinion on the “Twitterfication†of journalism in the modern age
  
• Why we can have both coffee and beer in one drink
  
• The most interesting non-traditional beer ingredients
  
• His opinion on San Diego IPAs and why he thinks “brewers are fearlessâ€
  
• His re-definition of what is craft and who is a craft brewer
  
• Why beer writers need to be able to describe why a beer tastes good or why it tastes bad
  
• Why he feels “Life is too short for bad beer"
  
• His feelings toward social media: “much like craft beer, it is not just a fadâ€
  

Beer Writers Mentioned in Episode 7:

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• John Holl | All About Beer
  
• Christopher Shepard | Beer Marketer’s Insights
  
• Jeff Cioletti | Beverage World Magazine
  
• Andy Crouch | BeerScribe
  
• Jenna Lets | Craft Business Daily
  
• Brian Yaeger | Real Food Traveler
  
• Jeff Alworth | Beervana
  
• Jay Brooks | Brookston Beer Bulletin
  
• Stephen Beaumont | World of Beer
  

Selected Links from Episode 7

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• The Business of Beer Podcast Series
  
• John Holl (@john_holl)
  
• All About Beer (@allaboutbeer)
  
• Roast Masters: Exploring the Art of Brewing Beer with Coffee | John Holl
  
• A collection of John Holl’s articles for the New York Times
  
• Session beer definition | BeerAdvocate
  
• What is the Difference Between a Lager and an Ale? | Popular Science
  
• Craft Brewer Defined | Brewers Association
  
• Does American Craft Brewing Have a Quality Problem? | The Denver Post
  
• Craft Brewers Conference (CBC)
  

Who would you like to hear from next? Please email any Podcast interview suggestions to kara@taphunter.com

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