The Truth About Marketing

The Truth About Marketing


Latest Episodes

Ep 144: Carline Anglade-Cole - Sex, Drugs and Writing Controls
December 28, 2017

A-List copywriter Carline drops by to share inside the gig with some big names in health, how she approaches research when writing copy, and more…

Ep 143: Tom Breeze - How To Capture YouTube Viewers Before They “Skip” Your Ad
December 14, 2017

Tom Breeze reveals the psychology principles behind money-making YouTube ads... and how you can quickly get hip to this business-boosting platform most of your competitors are likely clueless about right now.

Ep 142: Andrew Lermsider - 5 Easy Fixes That Instantly Boost Revenue on Your Website
November 26, 2017

Andrew reveals the critical marketing and testing components you absolutely must apply in your business... if you ever wanna hit 7 and 8-figure results.

Ep 141: Justin Blackman - What Justin Learned Writing 100 Headlines A Day (For 100 Days)
November 19, 2017

Justin reveals the tips and tactics he uses to brainstorm and write dozens of headlines everyday… and shows you how you can quickly boost your headline-churning creativity. (You'll wanna hear how Justin accidentally discovers how you can write 70...

Ep 140: Elin Marie - Elin’s Ten Step Control-Beating Copy Process
November 12, 2017

Elin Marie reveals her entire copywriting process from top to bottom... including her unique research method that's helped produce several controls in the health space. (You'll wanna hear how Elin breaks down giant projects into smaller, simpler...

Ep 139: My Best Advice For Freelancers
November 06, 2017

I wanna share some raw truths about how I started out as a freelancer more than a decade ago... and the things I'd change If I was beginning today. Think of this episode as my best advice for freelancers looking to beef up their career, and ride...

Ep 138: Erik Stafford - Attention-Grabbing Design Secrets That’ll Beef Up Your Sales Message
October 30, 2017

Erik shows you how you can combine the power of persuasive copy with unforgettable design... so you can shoot up sales and forge rock-solid bonds with your audience. (You'll also wanna hear about Erik's life changing conversation with a big-name...

Ep 137: Susan Berkley - Sharpen Your "Spoken Image" With The Industry's Top Voice Coach
October 23, 2017

Susan Berkley helps top marketers and sales pros hone their spoken image, and boost their persuasive powers with voice. (I met Susan at Brian Kurtz's mastermind and she's been helping others optimize their voice in video sales letters.)

Ep 136: Hollis Carter - From Rafting Guide To Top Level Biz Consultant
October 16, 2017

Hollis Carter shows you how you can connect with your dream clients and future biz partners... without slogging through boring "business conferences." (And why he takes Baby Bath Water co-founder Michael Lovitch to "marriage counseling." No joke.)

Ep 135: Marketing Masters Highlights
October 01, 2017

Top-of-the-heap marketers sharing insider tactics that'll multiply your sales faster than you ever imagined possible; you're getting highlights featuring some of the marketing masters John Carlton, Todd Brown, and Joe Schriefer.