The Truth About Marketing

The Truth About Marketing


Latest Episodes

Ep 154: Bond Halbert - Copy Secrets From A Legend In Direct Response
May 31, 2018

What’s it like to be a legacy of one of the greatest copywriters? Son of the late Gary Halbert, Bond, is on today’s show to share some of Gary’s copy secrets, plus a look inside Bond’s decade-long copywriting process.

Ep 153: Ron Douglas - How To Get Rich "Stealing" Recipes
May 03, 2018

Ron Douglas shares how he overcame hardships from a dysfunctional childhood to becoming a best-selling author of recipe books and online business owner. Listen to hear the a few gems he shared on FB that got me to invite him on the show...

Ep 152: Michael Hauge - 5 Mistakes of Ordinary Storytellers
April 19, 2018

How do the best copywriters write a good story lead? By using Emotion. To help you write copy with more emotion, Michael Hauge shares 5 mistakes ordinary storytellers make, and how to avoid “skimming the surface” on a good story.

Ep 151: Laura Belgray - How To Steal Attention With Strange Copy (Then Keep It With Good Writing)
April 05, 2018

How do you convert buyers if you don’t have someone’s attention? And how do you keep your reader’s attention without boring them with the same “trickery” of attention-grabbing subject lines? Laura Belgray reveals what she does to keep her...

Ep 150: Bushra Azhar - The Reverse Sign Up Method For Building A List of Buyers
March 22, 2018

The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Bushra Azhar is here to teach us some cool copy tactics to help you generate buyers.

Ep 149: Jon Stoltzfus - The Most In-Demand Copywriter On The Planet Right Now
March 08, 2018

There’s a heated battle among publishers right now and they’re all fighting over Jon Stoltzfus. In this newest episode, Jon spills his secrets on what steps he’s taken to get to that point, plus a look inside his sales copywriting process.

Ep 148: Justin Brooke - How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys
February 22, 2018

Justin Brooke goes deep into the psychology of winning on cold traffic. In this episode, you’ll learn about the biggest mistake marketers make and why 90% of Justin’s clients who stick it out 3 months or more do really well.

Ep 147: Mike Morgan - An Introvert's Path To Copywriting Royalty Status
February 08, 2018

A-List copywriter “Million Dollar Mike” Morgan shares how he overcame his debilitating shyness as a freelance copywriter and DEEP lessons from inside his private sales copy process.

Ep 146: James Schramko - How To Work Less And Earn More
January 25, 2018

If you feel stuck trading time for money, then this episode is for you. Whether you’re a freelancer or business owner, there’s ONE metric that you can track (right now) to work less and earn more… James Schramko will show you how on this episode...

Ep 145: Aaron DeHoog - The Invisible Force Behind A 12MM Sales Day
January 11, 2018

What’s it take to go from a 5MM sales day to a 12MM sales day? Aaron DeHoog is the man responsible for helping Agora break record sales, and he agreed to come to share some secrets behind the success.