So much of our life is conducted online these days, including our work, that the ability to prove you are who you say you are is becoming ever more critical. But how can you be sure that the person you hired on Upwork is legit? And what if your Airbnb guests are secretly planning a huge part at your house?

Peer reviews are everything to some platforms, but until now that essential feedback has been completely siloed.

This is where Deemly comes in. They have built a solution which enables an individual to leverage their existing accounts and reviews dfrom platforms like Airbnb and eBay. This, in turn, means a reliable 'Trust Profile' that businesses, customers and individuals can rely on. Sara from Deemly was kind enough to join Diccon in a very noisy Shoreditch office to lift the lid on her company and give us an idea of why trust is so important.