Talking Law

Talking Law


[EP 110] 6 steps to increasing the multiplier of your business – Part 3

August 07, 2020

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In our last instalment of this three-part series, Marc Johnstone and Nathan Williams discuss the last 3 steps to increasing the multiplier of your business and provide some real examples to showcase how this whole process works to increase the multiplier of a business.








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Episode Highlights:

* Step 4: Channel Extension
* The easiest way to implement channel extension
* Build the right channel relationship
* Case Study example
* Step 5: Positioning
* Sighting examples
* Step 6: Identifying Scale
* Know where the growth market is
* Most critical step that you need to pay attention to






Today we welcome back Marc Johnstone and Nathan Williams to drill into last of the 6 steps to increasing the multiplier of your business. 
In this 3 part series we have been looking at:

7 common mistakes of valuation
Understanding the valuation formula – why is Twitter worth $23.4 with no profits
Understanding the ways to move the share price multiplier from 3 to 5
A case study of a company that went from a valuation of $400k, to an astonishing $11M in just 18 months

In this episode, we look at Step 4, Channel Extension which covers increasing your revenue through extending your channel. Marc and Nathan guide us through how to build the right channel relationships through examples. 
We then move to Step 5 Business Positioning, how to place the brand in the minds of the customer and how to distinguish your products from that of other companies. We look at examples where this step has directly increased the multiplier of a business. 
Finally, we look at Step 6: Identifying Scale and how to effectively achieve this final step.
Marc Johnstone - Shirlaws Group 
Marc is one of the founders of Shirlaws Group, he pioneered the international expansion of Shirlaws by the founding of Shirlaws in the USA. During his 5 years as CEO the business experienced more than 100% year on year growth across 3 offices, 5 partners and 27 staff. 
Nathan Williams - Customer Return
Nathan founded Customer Return a Sales Consultancy business in 2010. This was his fourth business in 25 years. Having over 10,000 interviews under his belt on ‘why clients buy’, Nathan is able to  transform business owners and leaders into compelling communicators to ensure they don’t miss out on the ideal clients and opportunities in their businesses when Pitching, Presenting and Negotiating.
Joanna Oakey - Aspect Legal
Joanna is the Managing Director of Aspect Legal. Joanna is a commercial lawyer and deal maker with a passion for busines...