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In this week’s episode, our resident trademarks guru Grace Yi takes us through a recent and interesting trademark application in the US by Apple for the word “Slofie”. We also discuss the importance of registering a trademark so that you can control its use.








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Episode Highlights:

* What is a Slofie?
* Why did Apple want to trademark it immediately?
* Creating a trademark which is completely made up
* The problem with trademarks being too generic
* What is “genericide"?
* Using your trademark as an adjective rather than a noun or verb






In this week’s episode, our resident trademarks guru Grace Yi takes us through a recent and interesting trademark application in the United States by Apple for the word “Slofie”.
We also discuss the importance of registering any new trademark so that its use can be controlled and the importance of controlling its use to avoid “genericide”.






Are you enjoying the podcast? Listen to the episode here and leave us a review:

* iTunes: https://itunes.apple.com/ph/podcast/talking-law/id1161414789?mt=2






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