Do you know how to tell your story effectively? The story you tell could be at work in conversation with your boss, in a job interview, or perhaps you seek to write a novel? Best-selling author and legal veteran Norman Bacal shares how stories are impactful because they connect us through our emotions and life experiences, how the best lawyers are the best storytellers, why we should all have a rehearsed 60 second infomercial about ourselves, the process of writing fiction and non-fiction, how to address the media, and the power of metaphors.