When it comes to service relationships, you get to pick the people that you serve. You should be the one that is providing a majority of the value.

Provide Value First, and Make it Free
You should be offering value to your customers, to your clients. The reason is that they are going to repay you for that value. The way that you provide value for free gives customers an understanding of how much value you have to provide for them.

Provide Value Even When You Cannot Provide Value
Not everybody is going to want your solutions. It is not that your solutions are bad. It is just that some people are not going to want to get on board with your process. When you provide value even when you cannot provide full value, you give the client or customer the understanding that you care about providing value.

Being intentional means that you are caring about the other person and that you show them that you care by providing value for them.