Do you truly understand your dream customer's problem, pain or need? I hope you enjoyed and gained value from my last episode, where I enlisted Russell Brunson's help to further explore the topic of really understanding your dream customer, being obsessi

Who is your dream customer? What do you know about them? Where are they congregating? In this episode, I want to highlight another aspect of communicating with your ideal client or your dream customer, and I'm going to get help from someone else to do t

Is your communication to your ideal target market, getting the response you desire? A key part of all customer journeys is communication. Have you ever spoken to a group of people and ended up with no response? Maybe it was in a live presentation, maybe

How are you charging your business battery? In the last episode, I spoke about the customer journey with you and what might be broken in that; in particular, how to find out what to fix. In this episode, I want to step back, and talk about what you need t

Have you tested your OWN customer journeys? Yes, all of them. You see, until you experience what your customers experience, all the understanding you've developed with your Empathy Mapping work from the last episode will not bear fruit. In this episode

Are you really clear on who your ideal client is? To build professional credibility, engage your target audience and connect with your ideal clients requires absolute clarity about who your ideal clients are and how you help them. In this episode, I'll

It's been a while since the last episode and a lot has changed since then, many things that we couldn't have imagined, such as everyone around the world in various forms of "stay at home" situations due to the global COVID-19 pandemic. All our lives have

Most businesses marketing sucks because they're just putting their message out into the world at large, in a very generic way and that message gets lost in all the noise. It's not focused on the right audience. It's not focused on their ideal client. I

What are the components of a successful marketing program, framework or campaign? No doubt you've seen and read about a lot of different tactics that people have recommended to use in marketing - from Google Ads, to Social Media campaigns, to content crea

Are you confused by the complex nature of marketing funnels? You've probably heard of them and read a lot of information describing details of the steps of a marketing funnel and all the nuts and bolts of setting them up within automated systems. At a str