How well do you understand your ideal client and what attracts them? We all receive thousands of pieces of information every single day - I don't know about you, but I really struggle to keep up with email, let alone all the social media. Of course, my b

Imagine, if you stood out like a beacon, like a lighthouse with it's guiding light - specifically to those people who really need your help and whose lives you can change. Would that get a great relationship started? Contrast that with being invisible to

Imagine if you had a recipe for marketing, GOOD marketing, and you could follow that recipe all the time, then rinse and repeat? How would that be? People have evolved marketing over generations and conducted thousands of experiments to see what worked, w

Are you curious about the "magic of marketing"? About "The Force" that drives GOOD marketing. Then you've come to the right place. I know, in fact - we all know, that marketing is NOT magic, yet to many of us it still remains a mystery! A mystery that sit

Marketing is fundamentally quite simple  -   • deliver the right message  • to the right audience  • at the right time • in the right place • engage with them • start to build a relationship and • provide exceptionally valuable information t

Tales of Marketing Transformation - the podcast - it's coming to a device near you in early 2019..... So what's it about? It's about Marketing, no surprises there! It's not me pretending to be a Marketing Guru and giving you sage advice. I'll let you in o