Sync Music Matters Podcast

Sync Music Matters Podcast


19 – Interview with Sam Stockham – AI, Music Branding and Industry Changes – Involved Publishing

March 24, 2025

This episode of Sync Music Matters is an Interview with Sam Stockham the creative Sync and Licensing manager at Involved Publishing


Sam began his career in music at Columbia Records as an A&R assistant whilst studying for a music business degree 


Post university he then began working in commercial rights and business affairs for the BBC.


He later joined Universal Production Music where over 12 years he rose through the company to biome Head of Music Supervision.  Whilst at UPM he worked across all forms of media, syncing thousands of hours of music in film, tv and advertising and building relationships with some of the biggest broadcasters, production companies and brands in the UK and around the world.


In 2024 he joined independent music publisher Involved Publishing as their Creative Sync & Licensing Manager.  As well as the publishing roster he is also responsible for sync across the groups iconic Anjunabeats, Anjunadeep and Anjunachill 


The roster includes a wide variety of artists, producers and writers such as Above & Beyond, Seven Lions, Dusky, Yotto, CRi (pronounced creee), Durante, Qrion, Jason Ross, Lane 8, Nicky Elisabeth, Cephas Azariah, Caitlin Stubbs, Mark Barrott, Sophia Bel, Joe Brown, Mark Zito, Dylan Matthew, and Sam Burger to name just a few.


Interview with Sam Stockham


(00:00:00) Introduction


(00:01:58) What was your route to music?


(17:21:12) Under The Skin – how has the sync landscape changed?


(27:43:12) How will AI Shape Music?


(30:28:00) Royalties – TV vs Online


(36:54:00) Is branding important in music?


(40:40:19) Getting a Taste – What music and art has shaped you?