If 2025 feels like a full-blown shitstorm of noise, fear, and "WTF is even happening right now?" this episode is for you.

Whether you're running a business, leading a team, raising kids, or just trying to be a decent human in a very loud world... this is your reminder: you don’t need to shout to be remembered. You need to be trusted.

Right now, people are more cautious than ever. Not just with money, but with energy, attention, and trust. We’re tired. And in a world where AI is automating everything and everyone is busy broadcasting, real connection has become the most powerful and rare currency there is.

You don’t need to be the loudest person online, or have the fanciest funnel, or churn out content like a machine. You need to be someone people feel safe referring. Someone who actually listens. Who leaves others better than they found them. Who knows how to hold space, even when no one is watching.

In this episode, I’m sharing why reputation is everything right now, and what it takes to be the kind of person people talk about in rooms you’re not in, in a good way. I’ll take you behind the scenes of a story that changed how I think about trust in business, and why the skills I teach inside Be Your Own Coach are more essential now than ever.

This isn’t about hype. It’s about doing meaningful, memorable work, and becoming someone people trust.

Links:

The NLP Immersive Training (Be Your Own Coach)