• Unifying the brand, culture, and business strategy door
  
• Importance of knowing the core belief systems of your organization
  
• Why would anyone build a people first organization?
  

Related Links and Resources:

The resource that Steve put together on is ‘how to build a people first organization’ and talks about the 10 principles within it. You can go to www.matterco.co/people-first 

Summary:

Steven Morris helps business leaders build unignorable brands, cultures, and businesses through his work as an advisor, author, and speaker. He has worked with business leaders from Samsung, Sony, Habitat for Humanity, Amazon, International Trademark Association, NFL, MLB, and over 250 other brands. Over his 27 years as an entrepreneur, he’s served more than 3,000 global business leaders.

He reaches 25,000+ readers through his blog and writes about branding, culture, leadership, and the intersection between work and life as a contributing writer for Retail Observer, Wisdom Well, Business Week, Brand Week, Conscious Company Magazine, Communication Arts, HOW Magazine and MarketingProfs.

Here are the highlights of this episode:

Steve stated that his ideal client is an apex of two things. Talking about the size between 7 to 9-figure company, having at least five years under their belt and they’re looking for a big evolution. They’re at the apex of change. They want to take their business to the next level. The companies he worked with come in through one of the three doors; it’s either the brand, the culture door, or the business strategy door. And the common problem that exists is typically something that has to do with the unification or integrity between those three systems.

These businesses are either having a marketing penetration issue, engagement issue, or capturing and retaining customers. The mistakes Steve notice is that they build a brand and the culture side that represents the exterior of their organization without tethering that into the heart and soul of their company. While on the culture side, they tend to treat the people as more a revolving door rather than really identify what is the core drivers behind our organization. 

Steve’s Valuable Free Action (VFA):

Start as deeply inside the beliefs within your organization as you possibly can. Practice around by asking “What is the essence of our company? Why are we really in business beyond just making money?” and have a very clear set of answers to that.