What You’ll Learn From This Episode:

* Turning your passion to business
* Overcoming the 'tech monster'
* Avoiding the 'tech jungle

Related Links and Resources:
Anke is giving away a copy of her book and you can get it from www.ankeherrmann.com/sbs. This can guide you to get away from the 'tech jungle'.
Summary:
Anke Herrmann is a Business Coach, Tech Mentor, Author, Podcast Host. Proudly Owned by 3 dogs. In 2004 she quit her software developer job in the UK to start her own sewing business in Spain.
Today she offers her unique MIX of compassionate coach and teacher, free-spirited creative mind and experienced software developer, to guide professional coaches and other service-based business owners through the process of creating the systems and setting up the tech needed to build and scale their business online.
Here are the highlights of this episode:
Anke likes to work with those who are passionate about what they do and want to turn it into a business, making a statement into the world. The problem is, she believes that some people get sucked into the pit of 'online quicksand'; there is so much out there and they don't know where to start. They either freeze and not move forward in implementing their ideas or they buy so much software tools which ending up being too complex than they would have anticipated, perhaps even buying the wrong program. She makes sure that these can be avoided by her clients.
Anke’s Valuable Free Action (VFA): She advises us to sit down, write and ask ourselves "how do you want this to work?" and without knowing the answer to that, you will be lost in the jungle of options. It's important to be very clear in what you want to work when it comes to functionality for your team or clients. This will reduce automatically trying to find other options.