What You’ll Learn From This Episode:

* Why you need to set all things in automation
* How to face your 'tech demons'
* Know something about the CRM product called "Keap Max Classic"

Related Links and Resources:
Michelle is giving a cool offer to all listeners; a program which will do web audit for your site. It gives you what's going right, what's going wrong, what needs immediate attention, what potentially can make it a lot more money, and you can just take this and utilize it yourself or give it to your marketing team and get them to implement the changes for you. The easiest way to get that is go to www.AwarenessStrategies.com/scaleology
Summary:
International bestselling author, Michelle Nedelec is an expert in Entrepreneurialism and the founder of Awareness Strategies.  She’s run her own series of companies for over 22 years and for over 15 years has been helping Sales reps, Entrepreneurs, and Executives to continually double their profits and revenues.
She teaches the key components of scaling a business: Strategy, Systems, Support, and State of Mind so you know how to continually elevate all four components to build a healthy thriving business.  For the past 6 years, she’s been focusing on helping entrepreneurs bring their businesses online from conceptualization to Done For You IT automation.
Here are the highlights of this episode:
1:12 Michelle’s ideal Client: My ideal client is somebody that's been around, we call them 'five cube'; so, they at least have 5 employees, they are making around 5 million in revenue and they've been around for 5 years. Those companies usually get to the point where they've got of what we call 'Frankeinware software' in their systems. So, they got this little piece offer that does that, and this one that does that...and they put it all together and they hope that works. Somebody does an update and one of them fails, you don't know why or where and they're just not efficient anymore. It's time to come in and do an over halt and make things right so that they can automate their business and the marketing.
2:14 Problem Michelle helps solve: It's lack of automation. When we go into a company and we say "how do you do that" and they say manually, will tell them that's not good anymore. It might have worked in the 60s, might have worked in the 70s, you'd probably pushing it in the 80s but in 2020 and beyond year, you have got to start looking at automating. So, what we do is help the system the systems integrate so that your employees become more efficient and they're getting the work done faster.
3:02 Typical symptoms that clients do before reaching out to Michelle: Well, we basically slay their 'tech demons'; if somebody has this 'terror' and they go "oh, I just have to do this on a computer but I'm going to postponed, I'm going to take care of that later" because some people are actually terrified. They don't want to break their systems, they don't know what's going on with it, and they don't want to look inside the box because something might break. Those people we help the most because we go in and we help them and show them, and bring some relief to them so that they know what they're doing in essence. And if it's a done for, we program and we just take it over and make it work. Then they go "oh, thank God!" they feel stress relief, they feel refresh, they can go on and do their thing that is their jam. This is what we deal with and sometimes it's absolute frustration. People who hate making support calls and when soon somebody starts talking in acronyms to them, and they're like "uuh I have no idea what you're saying, I don't know what you're asking."
4:36 What are some of the common mistakes that folks make before finding Michelle and her solution: Often times when try to do it on their own,