What You’ll Learn From This Episode:

* How skills and confidence are important to marketing
* Why writing is a skill not a talent
* Importance of mapping your copy out first

Related Links and Resources:
It follows on from these ideas of structure and mapping. It's a copywriting framework and in my guide, it's called 'Smart business owners guide to copywriting'. If you go to my website www.copywritematters.com and there's a LEARN button and you'll see 'free guide for business owners' and it's a free download and it actually goes through my 'go-to' copywriting framework which gives structure to the PAS (Pain-Agitate-Solve).
Summary:
Belinda Weaver helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy Belinda has courses, coaching and mentoring that builds skills and confidence.
But she wasn't always a copywriter. Belinda worked as a computer programmer, then in marketing before discovering copywriting was her jam. Since then, her business - Copywrite Matters - has not only survived but grown while she's moved between Australia, England and the USA, and had two kids.
She cohosts the popular copywriting podcast, Hot Copy with Kate Toon and is regularly featured in the media such as Copyblogger, Business Insider, Amy Porterfield's pod and The Copywriter Club.
Here are the highlights of this episode:
2:26 Belinda’s ideal Client: In copywrite matters, I serve writers of copy. And as you read out, part of that group is inspiring a copywriter. But I also help entrepreneurs and business owners who write their own copy for their business. Basically, the true line is writers of copy. They write it for themselves or others every day. People who love to write, they love marketing and they love to learn.
2:56 Problem Belinda helps solve: The two main challenges around copywriting are skills and confidence. For business owners and entrepreneurs, writing a copy is often done out of necessity. It's not financially or feasible to outsource every single piece of copy a business need. A business needs a copy every single day. And a lot of the time that falls to the business for all members of the team. Part of that is because, as I said, it's not feasible to outsource but also a part of it is that the business owner and the management team knows the business, they know the customers, they know the brand really well. And there can be some uncertainty about handing over the message and handing over the control of that. It's skills and confidence and that's something I help with. Because there's also a big disconnect that happens when we sit down to write, and it's something quite amazing that happens to everyone even me as a professional copywriter. Our high school English teacher gets in our mind with their red pen and starts judging us. And the results are, a business owner writing a copy that's not very good because they don't really know what to say. And a business owner writing copy that doesn't sound like them because they kind of editing and judging themselves as they write. But in those two areas; skills and confidence can really bring a lot of structure and passion to their marketing.
4:45Typical symptoms that clients do before reaching out to Belinda: It often shows up as procrastination, leaving writing the copy for the marketing. Leaving the email, leaving the social post, leaving that new flyer until the very last minute, until absolutely it must be done. It shows up as it taking a long time to write which is often why we leave it at the last minute. We are going to open up the Word document, we stare at that, rather mean judgmental cursor for a long time because we don't know what to say. It shows up as our marketing ending up being a s...