What You’ll Learn From This Episode:

* How to be seen as a GO-TO expert and get highly paid for that
* Getting the right visibility and getting results from it
* Why consistent presence is important

Related Links and Resources:
I put together a guide. The guide basically walks you through 17 of the most common mistakes that people make when they're guesting as an expert; you will get it at www.MelanieBenson.com/Scaleology and that will give you to the free download and very simple to go through.
Summary:
Melanie Benson, Authority Amplifier, helps expert-preneurs stand out in a crowded market and attract high paying clients and opportunities. Melanie has a proven track record of accelerating results for her clients (it's not uncommon to see 3-5x revenue increases in the first 6 months.) She's host of Amplify Your Success Podcast, is author of Rewired for Wealth, co-author of the best-selling Voices of the 21st Century and Entrepreneur.com's Start Up Guide to Starting an Information Marketing Business, and has been featured in Bloomberg BusinessWeek, Woman's Day, and Parenting. Melanie served on the Women Speaker's Association Executive Team.
Here are the highlights of this episode:
2:36 Melanie’s ideal Client: My ideal clients are business leaders, business owners, and entrepreneurs who have been in business for two years but they're finding that they're not standing out with their message and the impact they want to have. They're feeling that they are 'best-kept secret', they're feeling that they're getting pass over by ideal clients, there are clients that's choosing their competitors. And they're looking for creative ways to tap in into the new markets without having to be on the road speaking all the time.
3:13 Problem Melanie helps solve: I think without a shadow of a doubt, the biggest one is they think they're doing all the right things but they are not getting the results. So, they're feeling overwhelmed, they're exhausted, that moment when you are like "I'm trying everything what everyone has told me and I'm just not getting the visibility and the attraction that I hoped." Maybe they are already doing podcast guesting. My specialty is helping people look for the right audiences to get featured on a podcast, a guest expert, virtual events, virtual shows, whatever they want to do. And position their authority in a way that transforms them from being pass over and invisible in their market to really being seen as the GO-TO expert and get highly paid for that.
4:29 Typical symptoms that clients do before reaching out to Melanie: A common symptom that I hear is, this just came up the other day, was from someone on my Facebook groups saying "so Melanie, I've been doing what everyone's telling me to do. I'm getting on the podcast guesting, I published a book, I'm doing all the right things but I just feel like people don't really see me, like they're not hiring me." At some level, that invisibility feels overwhelming to them, they feel so confused about what to do to fix that. On the other side, sometimes people are doing all the right things and they're getting on lots of podcast, but the way in which they're organizing their information, what they're going to talk about, it's not actually getting anybody into their leads. They're not turning into potential clients, they're not getting business from it, and so they're flustered. They're thinking "I think I'm doing everything right" but they can't figure the right puzzle pieces are to optimize the time investment they're making, so they're a little bit of hopelessness too, I think.
5:54 What are some of the common mistakes that folks make before finding Melanie and her solution: There's a mistake of trying to do all the right things, but because you don't have a strategy that is custom...