What You’ll Learn From This Episode:* How to attract new clients in a simple and effective way* When NOT to use the 'essential model' in marketing* What 'power offer' is all aboutRelated Links and Resources:There's two resources; they can go to www.joelerway.com they can see all my brand-building content, free content, we are on the stage of trying to scale. Second place that you can go, is they can go to www.newwaytolaunch.com and that's going to teach all about this model.Summary:People call Joel Erway “The Webinar Guy” but that’s a tiny slice of his expertise. Joel’s a master at selling high-ticket products. And, after trying and failing to grow his business using paid traffic, he innovated 3 game-changing concepts: The Power Offer, the Mini Webinar, and the Perfect Expert Model.They’ve made him and his client’s $50+ million over the past few years. He’s also a long-time podcaster and the host of Sold with Webinars and Experts Unleashed.Here are the highlights of this episode:1:38 Joel’s ideal Client: My client is a coach or a consultant, somebody who considers themselves as an expert. They got a high-ticket offer; they've got a customer-based and they can serve them at a top level. They have tremendous results but they have a hard time packaging their information, and packaging their expertise in a way that attracts new clients consistently.2:19 Problem Joel helps solve: The main problem that they're struggling with is that they are too close to their own business; meaning they just want to serve their customers but they don't know how to attract new clients in a simple and effective way. And so, the main problem that I help them solve is solving that messaging issue, helping them craft their message that attracts new clients consistently without any sort of long, complicated funnels or brand dynamics.3:21 Typical symptoms that clients do before reaching out to Joel: Feelings and emotions are frustration, confusion and overwhelmed; those are the main three. They've been studying marketing for some time, they understand that they need marketing, they're probably relying on networking or referrals. They've probably been told they need to constantly post on social media, maybe direct message people. That's an arduous task, that's the hassle mentality.  Does it work? Yes. Is it scalable? No. As solopreneurs or people who operate with small teams, no more probably an assistant or maybe a couple of subcontractors, they need to be able to fill-up their pipeline without some crazy complex funnel that digital marketers love to sell. I'm not throwing stones at different marketers; I am a digital marketer myself but there is a simple and easy method out there that people can follow without being overwhelmed of the tech or all the complex marketing sequences that are being slang out there by most Internet marketers.4:58 What are some of the common mistakes that folks make before finding Joel and his solution: The biggest mistake that they're trying to do is that they're trying to follow the typical 'essential model' which is put out free content, whether it's a lead market whether it's an E-book, whether it's any number of free types of resources out there. Then, build that relationship with the client or with that prospect then eventually down the road, you'll be able to sell them something. Does that work? Yes, it does but for many people who are stuck in like 'need-clients' now, that's the last thing that you should be doing. Because building your list, building your audience with freebie seekers is going to make you feel warm and fuzzy because you have a large list now, you have a large audience but, they're not going to be paying you. I've seen it happen time and time again. That's called the essential model, you give something for free, down the road, they eventually pay for your stuff.