What You’ll Learn From This Episode:

* Continue business development without the need for face-to-face meetup
* How to use podcast as a tool for referral partners, strategic partners, and clients
* Monetizing and getting results from podcasting

Related Links and Resources:
If you go to www.smartbusinessrevolution.com you can grab an email template there that can help you figure out what language you should use when you're reaching out.
Summary:
John Corcoran is an attorney, writer, and a father, and a former Clinton White House Writer and Speechwriter to the Governor of California. Throughout his career, he has worked in Hollywood, the heart of Silicon Valley, and owned his own boutique law firm in the San Francisco Bay Area working with small business owners and entrepreneurs.
He’s the cofounder with Dr. Jeremy Weisz, of Rise25, LLC, an agency that helps B2B businesses to generate qualified leads and referrals and strategic partnerships using done for you podcasts and done for you lead generation using LinkedIn and content marketing. Rise25 also hosts in-person and virtual trainings for ecommerce entrepreneurs and professional services business owners.
He is also the creator of Smart Business Revolution and has interviewed over 500 guests for Smart Business Revolution podcast, which he started in 2012.
Here are the highlights of this episode:
2:01 John’s ideal Client: I think an ideal client for us is similar to where we come from which is B2B type with a professional high client lifetime bio that is looking to make their time go further, save time, and use content marketing as a networking tool.
2:31 Problem John helps solve: We're recording this on Dec of 2020 and pandemic has been going on for 8-9 months and the common problem right now is a lot of people who were having trouble like they were getting leads and they were getting referral partners to lunches, dinners, coffees, conferences, face-to-face kind of stuff and all of a sudden you can't. So, that's a big category. People who are looking to continue business development, they need to get client or referral partners but they can't do it physically face-to-face. I've been doing a podcast for 10+ years now and it's an amazing tool for business development for referral marketing, strategic partnership, all that kind of stuff, so we show people how to do that. Even before and after the pandemic, it's a more efficient way to work because you can save time, you don't have to travel as much, you be home with your family, and you can meet and connect with more people more efficiently.
3:42 Typical symptoms that clients do before reaching out to John: Lots of our clients are experiencing the marketing rollercoaster like they get busy-busy with clients so they don't do any marketing and then everything cuts lose down and then haven't done any marketing so they have to ramp it up again. So, there's a lot of people like that. They're just looking for something more consistent and predictable that's going to produce a stream of referral partners and clients on a consistent basis. That's the type of people that are frustrated with not having that and so we help people to put that in place.
4:32 What are some of the common mistakes that folks make before finding John and his solution: I can totally relate to that because when I started doing the podcast, I tried to do it all by myself. Even when I started bringing other people to do audio editing and things like that, I oversaw too much of it and so I got stuck on the weeds on it. What really helped me was about 5 years ago, my business partner and I, Dr. Jeremy Weisz, he had been a podcaster for as long as I had, actually longer and have been helping other podcasters. When you're only putting out 7 episodes because I was too stuck on the weeds on it....