Supercharging Business Success
Unlocking Growth That Lasts – in Just 7 Minutes with Josh Long
What You’ll Learn From This Episode:
* Identifying your biggest bottleneck is
* Knowing if you are actually having a leadership and management issues
* Doing ‘self-growth’ and then growing your business
Related Links and Resources:
My 'Profit Priorities Punchlist', it's a waited scoring system of how to figure out which bottleneck solutions is best to implement now. It's www.bbg.li/punchlist
Summary:
Today I’m digging in with Josh Long of BottleneckBreakthrough.com. Josh has been helping business owners unlock sustainable growth since 2008 when he worked with Chet Holmes to help launch his consulting agency. He quickly became the marketing director of Business Breakthroughs International with Chet and Tony Robbins, and has since worked with other thought leaders like Jay Abraham, Dan Kennedy, and Perry Marshall.
Here are the highlights of this episode:
1:17 Josh’s ideal Client: B2B companies, somewhere between 2-10 million whom I worked with most. I've worked with larger than that, I tend not to work with smaller than that. Once they get into a million, they tend to get into some leadership and management issues coming up that need to be dealt with. Everybody used to come to me thinking that they have a marketing problem, but in reality, it becomes a management and systems problem so often. I can do both, I enjoy marketing but it doesn't seem to move the needle that much, once you get that 7-figure ranges.
2:04 Problem Josh helps solve: The biggest thing is that they don't know how to identify with their biggest bottleneck is. It's the 'peter principle' right? We all grow into our level of incompetence and we don't know what we don't know. Most often they 'bootstrap', they know everything about their business, they can do all parts of it but that's not the solution anymore. Working harder, grunting it out, trying to direct all their staff how to do exactly how they want, is not the answer. So, it really becomes a leadership and management problems that most small business owners have to transition from that 'hairbrained' to 'do everything entrepreneur' to that organizational leader that can grow and be the business owner and get out of the way and develop management, develop staff that can make decisions and give results.
3:10 Typical symptoms that clients do before reaching out to Josh: The big issue is, they are feeling really trapped by their business. I really never found anybody with a 5 million company that's happy. It's because up into that point, they used to play 'whack-a-mole' everyday; problems come out at them, they whack them, they knock them out, they go on. But once you get to that 3,4,5 million-dollar range, the problems are bigger and you can't solve them with quick response, you can't just 'shoo' them away. And all of a sudden, all of your staff are stuck waiting on you as the owner because they're not equipped, they're not empowered, they don't feel confident in making a decision and getting it done. And so, everything grinds into screeching halt that is growth oriented. And everybody becomes focused on maintaining the status quo. It's really that frustration; you start getting lethargic, you start thinking about other businesses, you start having other hobbies, you start sabotaging it, and in reality, you are just a little shift away from mocking more growth and really getting into 10 million and beyond. It's all a leadership management problem. Many business owners hit that spot. They're just frustrated, they start viewing their staff as 'flaky', they thinking that nobody can make decisions, nobody can do as well as them. It's that classic "might as well do it myself" and they get stuck with nothing.
4:54 What are some of the common mistakes that folks make before finding Josh and his solution: The bigger proble...