What You’ll Learn From This Episode:

* How to grow independently over everyone else or your competition
* How to get that unique selling proposition and connect with your audience
* Differentiating corporate and person branding

Related Links and Resources:

The free resource is they can get at www.g3brandingformula.com/masterclass. This is a webinar that I setup especially for you. It’s kind of detailed up exactly when you need to go out there and build your USP (Unique Selling Proposition).

Summary:
Leonard Kim is the coauthor of Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success. In his book, Leonard reveals the seven-step brand process, which teaches readers how to own and expose who they truly are, form meaningful relationships that move the needle and ultimately, uncover the greatness that already exists from within, to stack success.
His TEDx Talk, Why You Should Let Your Fears Guide You, has been internationally recognized as one of the best TED Talks by Forbes, Inc. Magazine, and Mashable. Leonard is recognized by Forbes as a Top Marketing Influencer, Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Entrepreneur as a Top Personal Branding Expert. Adweek recognized him as one of their Socially Strong Entrepreneurs Every VC Should Be Following. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 500,000 people. He’s been featured in a huge list of publications, including Mashable, Inc, Entrepreneur, Forbes, Fortune and more.
Here are the highlights of this episode:
1:53 Leonard’s ideal Client: My ideal clients are a business owner or a large company who's looking to go out there and becoming the number one dominant force in their industry. If we see how most of the people compete in the business, what they do is they try to compare apples to apples to gelatos and they compete to rise up to the top. But there's a better way to go out and do it. And that's by taking yourself outside the competition and just growing independently over everyone else. When you're able to do that, you are able to stop competing with the competition, you're not going 'one-on-one' with them instead you are on a different path because you don't even see other competition existing. In that way, you can carve out the new path for yourself to reach the eminent top.
2:53 Problem Leonard helps solve: The biggest problem I solve is most people don’t really know how to get that unique selling proposition to go out there and distinguished themselves from the rest of the audience. And the other thing that's distinguished is a lot of people don't know how to bring their real selves into the situation. Now, if we look at the culture today, if we look at Instagram, TikTok, and everything else, people are promoting their very best moments in their lives. Yet, when we think about someone with the Lamborghini, Ferrari or something like that.. "how's that guy got that car?" and we can't really relate to them. And it causes a disconnect between us and them. Instead, relational components that allow us to go and connect with others, comes from hardships, from the pain, from the trials and tribulations that we've been through. And by owning our own story, we're be able to go out there and connect with others, and so many people are too scared or don't know how to go out there and communicate that message in a way to go and connect with their audience, that they're missing the point and not they're not able to connect with their audience in a way were they're actually giving them to 'know, like, trust' and fall in love with them. When someone falls inlove with you, they're either want to get married to you or do b...