What You’ll Learn From This Episode:

* Why it’s important to master one platform first for generating traffic
* How effective is finding 3 people online as your potential clients
* How can you start creating a massive momentum challenge

Related Links and Resources:

It's an actual workbook that helps you think how to start and set up your 6-figure online coaching business. And that URL is www.luisazhou.com/gift

Summary:
Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure plus business working for themselves. She’s helped thousands of students to launch their own businesses that generate anywhere from 30K to 100K in less than a year. Her advice has been featured in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more.
Here are the highlights of this episode:
1:19 Luisa’s ideal Client: My ideal client is someone who has a history of success; whether it's a corporate career or maybe an offline business but is looking to go online and really build a lean, profitable business for themselves.
1:46Problem Luisa helps solve: The principle problem aside from really figuring out what to offer, how to stand out, and how to really make sure it's really something that's going to sell. After we nail all that, it's really about how do you stand out from many websites or social media profiles out there.
2:25Typical symptoms that clients do before reaching out to Luisa: So, there are a few. The first is frustration; frustration by saying "look, I know that I'm really good in what I do, I have the career, the offline business, or whatever to show for, but why is it so hard?! It shouldn't be this hard!". And " what's going on, I'm doing all the stuff but where's the results?". That's really the number one symptom. There's also overwhelmed; there's the tags, the funnels, email marketing, everything.. "How do I go about doing it?". I would say that these are the two top emotions.
3:15What are some of the common mistakes that folks make before finding Luisa and her solution: One of the common mistakes is throwing stuff on the wall, trying to generate traffic and hoping something sticks. Maybe you do one post on Instagram, you do one on Facebook, and you do one on LinkedIn. And at the end of the day, you wonder why nothing has grown. It's really because you need to double down on one traffic source and figure out how to master it before you focus on anything else. The other mistake that I see a lot is not having the backend systems to support any new traffic. That's the secondary problem. So, solve the traffic problem first but what I do see, is that people started building an audience but they don't really have the way to handle sales or deliver on clients. So now they're hustling 24/7 not only to continue generating traffic but also to support the sales that they're making. And it's all about figuring out what's one product I can really just knock out of the park, how can I deliver that in a scalable way. Once I got that, I'm not going to fiddle with the backend anymore, I'm going to focus on getting more leads and sales.
4:41Luisa’s Valuable Free Action (VFA): One thing that I would recommend doing is finding 3 people who are your potential clients online. For example, if you are working with people who are decision makers in the corporation, go on deal with them. Go any different areas. Maybe you are in a Facebook group, maybe your audience is on Instagram, those are really some of the most common ones. Reach out to three people. It doesn't have to be "hey, I'm so and so.. this is how I can help you. Do you want to buy from me?", it can be as simple as "hey I saw you ask this question about this thing t...