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What You’ll Learn From This Episode:

Knowing your WHY is the essential first step of self-awareness
How WHY Formula helped over 30,000 individuals and 500 companies
When you know your WHY, what you do has more impact, meaning, and focus

Related Links and Resources:
Get a free WHY discovery live event. If you can go to my website, you can discover your why by clicking on "I need to discover my WHY" and it will be 47$ for you to discover your WHY. But if you want to come this free event, go to the site (https://whyinstitute.com/livewhy/). Sign up and Gary will personally take you through discovering your WHY on this live webinar.
Not only that, FREE 9WHYs eBook if you drop them an email at team@whyinstitute.com and informed that you listened to Bill Prater's podcast.
 Summary:
Gary Sanchez is a dentist, author, inventor and speaker who is always in search of a better way. Struggling to stand out in the crowded dental marketplace led him on his quest to learn about the power of why. Many experts talk about the need to know your WHY. Unfortunately, none helped him discover his. His obsession with why led him to discovering his own why, as well as the process for helping others help theirs.
He has worked with many types of clients, from school districts to Fortune 500 companies, and has seen powerful results from groups both big and small. As a founder of the WHY Institute, Dr. Sanchez is passionate about sharing what he has experienced and creating real change for groups of many sizes – from large conferences to small team-building workshops.
Here are the highlights of this episode:
2:17 Dr. Sanchez’ ideal Client: My ideal client would be a business coach or a consultant that believes that knowing your WHY is the essential first step of self-awareness. And then they believe that self-awareness is the first step to peak performance. You need know what you are and what you believe before you can perform at the highest level.
2:53Problem Dr. Sanchez helps solve: For every people, I've been talking about the value of knowing their WHY; from the Bible, to Mark Twain to Simon Sinek. People have been talking about this forever. Simon Sinek added the HOW and the WHAT, then it became more complex and complicated. And so when I saw that concept, I had already taken myself to what I believe was a very highly qualified dentist. I felt that I was an expert in dentistry but I wasn't getting the recognition. And when I saw that concept of WHY, it made so much sense to me, that's the part that I'm missing. I became obsessed with discovering my WHY. And once I figured out my WHY, then I figured out the process for helping others to help others discover their WHY. When you know your WHY, what you do has more impact, has more meaning, has more focus, has more direction when it comes from your WHY versus than just what you do.
4:30Typical symptoms that clients do before reaching out to Dr. Sanchez: They have a lot of uncertainty and they don't have clarity. They're not sure why they're doing what they're doing, they're not sure if they found their passion. And so once you discover your why, all those things becomes clear for you. What you do is aligned with why you do what you do, and then you will have passion with what you do. Passion is the fuel that gives you the energy to pursue your dreams. Without passion, you don't have anything.
5:32What are some of the common mistakes that folks make before finding Dr. Sanchez and his solution: I see two ways; If you are talking about the person discovering their why, sometimes they have a sense of it. But they don't have the words to go with that feeling. And when it becomes useful is when you can articulate. Now if we will be talking about coaches and consultants helping their clients to discover their why, often what they experience is fear.