OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep07- Startup series | Paying off the tech debt
May 15, 2018

Mahesh Gawali, the Head of engineering at IntouchApp shares his motivation behind joining a startup and how in order to change something you need to make changes yourself for others to follow. Key takeaways from the episode A smaller company or a start...

Ep11 | Kira Mondrus of QA Symphony shares her views on content gating
May 14, 2018

Kira Mondrus, the Chief Marketing Officer at QASymphony shares her views on the most debated topic of webforms, content gating and ungating.

Ep06- Startup series | Fire your relatives
May 14, 2018

In this episode Aquid Shahwar takes us through his experience of working with startups and the things one should consider before joining one.   Key takeaways from the episode Successful entrepreneurs are persistent even though they have gone through se...

Ep05- Be open about your failures
May 11, 2018

Darryl Zuzarte, a Regional Leader who runs one of the most ambitious startup programs in India shares his insights for entrepreneurs, including the skills, dedication and the resiliency required to succeed with your startup.

Episode 10 | Yext’s content marketing strategy with Jeff Rohrs
May 10, 2018

In this episode the Jeff Rohrs, CMO of Yext, a Digital knowledge management platform talk about the content marketing strategy of Yext and his views on content gating.

Ep08 | Magento’s Content marketing strategy
April 11, 2018

Jess Weimer, the head of global demand and growth marketing at Magento, the #1 digital commerce platform, shares her thoughts on content gating strategies and key areas for collaboration with sales, product marketing and the content team.

Episode 7 | Hubspot’s content marketing strategy
April 11, 2018

Latest episode of Sunny Side Up

Ep06 | Create challenges for yourself
April 10, 2018

Nishit Jain, Technical Leader at Media magic technologies shares his experience of moving to a startup after working with large companies and why it turned out to be a good decision for him.

Episode 5 | Be open about your failures
April 06, 2018

Darrly Zuzarte, a Regional Leader who runs one of the most ambitious startup programs in India shares his insights for entrepreneurs, including the skills, dedication and the resiliency required to succeed with your startup.

Ep04 | It’s about people
April 06, 2018

Amaresh Shirsat, COO at Qualitia Software share his experience of founding startups and what it takes to products that are really useful. He also share his thoughts around building the best teams and the culture from very early on.