OnBase: Smashing Sales and Marketing Misalignments
Ep23 | Discussing B2B Marketing Trends and Strategies with Jay Gaines, CMO at SiriusDecisions
February 19, 2019
Jay Gaines, CMO at SiriusDecisions talks to us about the infamous Demand Unit Waterfall, changes in B2B marketing trends and the increased use of install tech data and technographics in this space. Listen on!
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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