OnBase: Smashing Sales and Marketing Misalignments
Ep. 497 | Tech to Tactics: A CMO's Guide to B2B Marketing Balance
September 12, 2024
Episode SummaryIn this episode, Jayashree Rajan shares her unique journey from electrical engineering to becoming a seasoned marketing leader, emphasizing the importance of aligning marketing and sales strategies through trust, empathy, and shared goals.
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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