The Summit Club Business Roundtable
013. Branding 101
What makes a company memorable? The brand. It’s a word everyone loves to say and throw around, but do they really know what it is? On this week's episode we delve into the importance of branding and define the parts that contribute towards a cohesive company ID. How does a business do this for themselves and evaluate their own brand effectiveness? Summit Club team member John Navickas gives you the skinny on where to start.