Stylus Future Thinking
What Happened to the Big Idea in Advertising?
October 20, 2020
Has advertising, in the age of programmatic placement, big data and hyper-personalisation, lost sight of the “big creative idea”? Christian Ward talks to Michael Miraflor, a marketing consultant whose previous roles include Global Head of Futures & Innov
Take a fascinating journey into the future as Stylus experts, alongside industry thought-leaders and commentators, unpack tomorrow’s trends and unearth bold new opportunities.
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