"People's attendance to events conveys a deeper and much richer signal to their actual interests and passions," said Gravy Analytics CEO Jeff White on the latest episode of Heard on the Street. "Twenty years of having this thing called a digital cookie...

Beyond the advertising uses for location intelligence (ad targeting, attribution, etc.), it's being applied to other areas of enterprise support. That includes everything from supply chain management to deciding where you should open your next store lo...

Along with GDPR, CCPA, and a period of generally heightened concern about privacy and data collection, this iOS update could challenge the ability for marketers to get precise location data. But on the bright side,

Disruption is one of the only constants in the tech and media worlds. So, the question becomes how to successfully disrupt (or survive others' disruption). These are topics that author, analyst, and thought leader Charlene Li has synthesized in her lat...

Location intelligence has become an important but crowded sub-sector of local media and commerce. When it comes to value for retail brands, marketing tactics are all about driving (and measuring) foot traffic.

Responsible location intelligence involves practices like "stop data," to measure users' location dwell times, and the scale Foursquare achieves in its network of app publishers. Placed is one of the first location data players and a leader in attribut...

Conversational commerce, brands' ability to interact with customers through messaging, continues to evolve. According to Quiq CEO Mike Myer, our latest guest on Heard on the Street, this is a function of the technology but also cultural factors that de...

As data science continues to collide with digital marketing, customer behavior metrics are reaching new levels of actionable insight. But counteracting that advantage is the growing fragmentation of devices and platforms used in the path to purchase,

Amid accelerated disruption in digital media, consumer touch points continue to fragment. That includes a growing list of interfaces and delivery channels for content—everything from smartphones to watches to headphones and speakers.

Airship has been innovating around push notifications for more than a decade, a lifetime in internet years. Airship SVP of Marketing Mike Stone, the latest guest on Street Fight's Heard on the Street podcast,