Inner Work with Steli Efti

Inner Work with Steli Efti


021: The only asset worth investing in during this crisis

April 21, 2020

Many friends and fellow entrepreneurs come to me for investment advice during this crisis. The first thing you need to understand is that I'm not an investor. So don't put too much stock into my advice.
That being said—I do have strong opinions.
There are a lot of attractive opportunities out there nowadays: gold, cryptocurrencies, foreign currencies, certain stocks that took a dive due to the crisis but will almost certainly come back strong once things get better.
I believe for most of the people that are going to read this, there's really only one thing you should invest in right now:
You yourself.
Unless you yourself are a skilled investor, I don't think that you should make big investment decisions during this crisis in anything other than yourself.
How can you invest in yourself, and grow?
Maybe this is the time to build a side business.
Write that book, and promote it. Experiment. Learn something new. Stretch yourself beyond what your current limitations.
Level one are