Emporion Innovations helps startups and corporates with anonymized testing of product ideas Many startups want to solve a whole array of problems with their product, but in the start, they are just solving a small aspect.
Alexander Kuchta, CEO and Co-Founder Emporion Innovation 
The FounderAlexander Kuchta is the co-founder and CEO of Emporion Innovations (https://www.linkedin.com/in/alexander-kuchta/), a small boutique agency in the Rhine-Main area (https://emporion.technology/). Alex is an economist by training, who started first with the idea of an online flee market like craigslist. This did not work, but he started working with his co-founder.
Instead of going with their MVP to an investor, they instead decided to set up a digital agency, what they now call a digital product studio. 
If you realize, what you do does not work, either iterate – or try something else. Maybe you learned something along the way to solve another product.
Alexander Kuchta, CEO and Co-Founder Emporion Innovation
 
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Never never build a product without testing if you have a problem worth solving.
Alexander Kuchta, CEO and Co-Founder Emporion Innovation
 
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The most crucial part of your business model is your demand. If there is no demand, your business is worth nothing.
Alexander Kuchta, CEO and Co-Founder Emporion Innovation
 
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Creating a web agency on a green field is a super super bad idea.
Alexander Kuchta, CEO and Co-Founder Emporion Innovation
 
The Web AgencyThe team behind Emporion Ventures originally came together to set up something similar to Craigslist, a retail market place. They then decided to turn into a web agency, primarily designing UX and graphics for websites and apps. This turned over time into what they call Emporion Innovation, where they help to launch, build, and accelerate new startups and corporate startups. They focus on the product during all of the phases and help with the complete design and development of digital products. You can learn more about them here:  https://emporion.technology/
 
 Marketing personas can be done in a good way, but also in a very bad way. The good way is to understand what you are using them for.
Alexander Kuchta, CEO and Co-Founder Emporion Innovation
 
  
The Video Interview is set to go live on October 12th, 15.00 CET (Frankfurt/Milano/Zürich) - This is our Columbus Day special 
https://youtu.be/aQF4_XBlxjU
 
 
Fail early, fail fast and fail very hard. This is what we have learned. Do not waste time on something that will not work.
Alexander Kuchta, CEO and Co-Founder Emporion Innovation
 
The Audio InterviewThe Audio Podcast will be published at the same time and be posted here, after release. Subscribe to our podcasts here
 
Your idea is worth nothing. Ideas have no value, execution has.
Alexander Kuchta, CEO and Co-Founder Emporion Innovation
 
Further Readings / Additional Resources 
Ebay Kleinanzeigen: https://www.crunchbase.com/organization/ebay-kleinanzeigen
Marketing Persona: https://blog.hubspot.com/marketing/buyer-persona-definition-under-100-sr
 
Even if you go out [with your product] you come to the point where you realize: What I thought would work, does not work and you want to notice this early.
Alexander Kuchta, CEO and Co-Founder Emporion Innovation
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