Toyin Ajayi, MD, co-founded Cityblock Health in 2017 with the goal of meeting patients where they are. Cityblock Health, which joined StartUp Health in 2019, provides patients with 24/7 support and care that is affordable and fits complex needs. Their mission is not just to improve quality of care, but to improve the health of whole communities.

In this conversation, Dr. Ajayi, who stepped into the role of CEO this year, shares how their high-touch care concept adapted to COVID. She also explains how their unique model has specialists collaborating on patient care plans and gives some hard-earned leadership advice to founders.

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