StartUp Health NOW Podcast

StartUp Health NOW Podcast


Financial Incentives to Close the Gap in Healthcare Utilization: Reciprocity Health’s TheraPay

November 22, 2024

Many patients have access to healthcare programs but don’t participate, leading to poorer health outcomes and higher costs.


This episode explores a novel solution:



  • Reciprocity Health – a member of the StartUp Health community since 2023 – has developed their platform TheraPay to use financial incentives to encourage healthy behavior.
  • Hear Matt Swanson, CEO & Co-founder, discuss how to design programs that benefit both patients and the healthcare system.
  • Learn:

    • How TheraPay improves patient engagement for better health outcomes
    • The cost-saving potential of proactive care
    • Strategies for closing the healthcare utilization gap



This episode is a must-listen for anyone interested in improving healthcare access, financial incentives in health, and building a more cost-effective healthcare system.


Listen now and unlock the power of positive reinforcement for better health!



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