Startup Canada Podcast

Startup Canada Podcast


How Community and Storytelling Built Mabel’s Labels with Julie Cole

November 18, 2025

Julie Cole is the Co-Founder and Senior Director of Mabel’s Labels. In this episode, she shares her journey from being a lawyer to an entrepreneur. She discusses the early days of Mabel’s Labels, the evolution of their products, and the importance of storytelling in business. Julie emphasizes the significance of networking, managing expectations, and the value of flexibility in entrepreneurship.

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