On this episode, #TheDelegator and longtime North friend and colleague Erin Hall discuss posting on social media for different causes. Influencers and social media users have created a culture in which these celebrations create a sense of connection for those who jump in and show support. There is also an allure for businesses to show their support and join in to connect with their fans and potential customers.

So, when is it appropriate for a business to celebrate or show support for a cause on social media? Tune in to listen to Melissa and Erin chat! You can also find the corresponding blog post for this podcast here. Enjoy!